Lost Opportunity
Lost Opportunities
I was reading Jeff Adams's blog about Shadow Falls,
(radiojeff.blogspot.com), so I headed out to find the shows and give them a listen myself. When I arrived at
shadowfalls.podshow.com/ I was disappointed to find there was no sane way to just download the program and put it on my mp3 player. You see, I didn't have the time right then to listen, and the computer I was using is just old enough that it doesn't stream audio and do other things at the same time.
At the Podcast Academy II in Boston this year the point was very clearly made that for many podcast more downloads are manually initiated by users as opposed to being subscribed to. Doug Kaye, a principle presenter at the Academy went on to stress that in today's world "podcast" should be thought of as an audio program that is downloaded over the internet by any means, not just an RSS subscription program. If you want your content to be heard by the most number of listeners, then you must make it available not only as an rss feed but easily downloadable right now.
There are several reasons for this manual download demand. The first is that the concept of subscribing, while becoming easier each day, is still a mystery to many. Second, not every potential listener may be using modern, to cutting edge computers. (My own statistics for the www.audiotheater.com web page shows I still have at least one user running on Windows 3.1 ) A third reason is that some of us like to sample a program before we bother to subscribe to anything. This instant sample is important.
While we all would like to capture listeners and listener data for ever, the fact is we may loose more than we gain if we make it too difficult to sample our wares.
Alternatively, we may serve up a lot of downloads that never get listened to because the first show was a turn off but the subscriber doesn't get around to
unsubscribing for some time.
Make it easy to sample and make it easy to find the buttons.
[I was going to inquire of the website if I was missing something, but it appears I have to be logged in to even ask a question so I'll just pass this one by.]
I was reading Jeff Adams's blog about Shadow Falls,
(radiojeff.blogspot.com), so I headed out to find the shows and give them a listen myself. When I arrived at
shadowfalls.podshow.com/ I was disappointed to find there was no sane way to just download the program and put it on my mp3 player. You see, I didn't have the time right then to listen, and the computer I was using is just old enough that it doesn't stream audio and do other things at the same time.
At the Podcast Academy II in Boston this year the point was very clearly made that for many podcast more downloads are manually initiated by users as opposed to being subscribed to. Doug Kaye, a principle presenter at the Academy went on to stress that in today's world "podcast" should be thought of as an audio program that is downloaded over the internet by any means, not just an RSS subscription program. If you want your content to be heard by the most number of listeners, then you must make it available not only as an rss feed but easily downloadable right now.
There are several reasons for this manual download demand. The first is that the concept of subscribing, while becoming easier each day, is still a mystery to many. Second, not every potential listener may be using modern, to cutting edge computers. (My own statistics for the www.audiotheater.com web page shows I still have at least one user running on Windows 3.1 ) A third reason is that some of us like to sample a program before we bother to subscribe to anything. This instant sample is important.
While we all would like to capture listeners and listener data for ever, the fact is we may loose more than we gain if we make it too difficult to sample our wares.
Alternatively, we may serve up a lot of downloads that never get listened to because the first show was a turn off but the subscriber doesn't get around to
unsubscribing for some time.
Make it easy to sample and make it easy to find the buttons.
[I was going to inquire of the website if I was missing something, but it appears I have to be logged in to even ask a question so I'll just pass this one by.]
